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Colonialism in the Marketplace (N1653)

15 credits, Level 6

Spring teaching

This module builds on and advances your prior knowledge by introducing decolonial and postcolonial theories to interrogate conventional Eurocentric concepts in marketing.

By providing case studies from marginalised communities, predominantly from countries in the Global South, the module examines historical colonial issues around race, ethnicity, gender, and classism such as discriminatory racial practices, targeting vulnerable consumers, and the impact of these practices on marginalized communities. In this way, challenging the dominant view opens up space for diverse perspectives and voices to be heard and for new marketing ideas and practices to emerge.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.