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School of Engineering and Informatics (for staff and students)

Entrepreneurship (977G5)

Entrepreneurship

Module 977G5

Module details for 2021/22.

15 credits

FHEQ Level 7 (Masters)

Module Outline

The barriers to the development of a new product or service have never been lower, and the opportunities for computing professionals creating their own company are manifest. This course will introduce the role of the modern entrepreneur in technology and society, and examine the steps in creating a company, including:
• Surviving the early stages of business development, including failure rates in new and small enterprises and barriers to growth and development.
• Including a business plan for a new venture – including risks and liabilities; problems and pitfalls, and potential profit and success.
• The protection of ideas and intellectual capital.
• Financial planning and funding a new enterprise, including via 'friends, family and fools', business angels and venture capitalists.
• Building customer relationships and sales.

Module learning outcomes

Create an innovative business venture (enterprise) and apply key areas of a business model to evaluate critically its potential viability and long-term sustainability.

Understand the barriers to start-up enterprise growth and success, and evaluate and apply a range of strategic decisions to maximise the viability of the innovative enterprise.

Develop a critical awareness of theories underlying the growth and development of enterprises and the stages of the entrepreneurial process.

Apply theory to practice by leveraging theoretical insights for the development of the innovative enterprise.

TypeTimingWeighting
Coursework100.00%
Coursework components. Weighted as shown below.
Group PresentationT2 Week 10 50.00%
Group written submissionT2 Week 11 50.00%
Timing

Submission deadlines may vary for different types of assignment/groups of students.

Weighting

Coursework components (if listed) total 100% of the overall coursework weighting value.

TermMethodDurationWeek pattern
Spring SemesterLecture2 hours11111111111

How to read the week pattern

The numbers indicate the weeks of the term and how many events take place each week.

Prof Gianluca Memoli

Assess convenor
/profiles/390809

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The University reserves the right to make changes to the contents or methods of delivery of, or to discontinue, merge or combine modules, if such action is reasonably considered necessary by the University. If there are not sufficient student numbers to make a module viable, the University reserves the right to cancel such a module. If the University withdraws or discontinues a module, it will use its reasonable endeavours to provide a suitable alternative module.

School of Engineering and Informatics (for staff and students)

School Office:
School of Engineering and Informatics, ÑÇÖÞÇéÉ«, Chichester 1 Room 002, Falmer, Brighton, BN1 9QJ
ei@sussex.ac.uk
T 01273 (67) 8195

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